Human social order is natural.If any person/group of persons try to break/strain natural system cycle,only that person's name/group of persons names suffer in truth at the ultimate. Name(thought)(sense)(word) is that much valuable importance in human society.Everything(generation,articulatiion and modulation) revolves around NAME of person/group of persons in social-system..

When there is black-(day),there will be white-(day).
When there is black and white,there will be subjective sense to be used by mind application on both.