Telling is different from ruling social statements.Telling appears as what-to-do by what-not-to-do. Ruling is being as what-to-do by what-not-to-do. Telling is by asking(admitting) by self.So there can't be no force in telling. Ruling is by being self in other. Ruling is by force.

As there is mind(sense) within mind(sense),there is,has to be and will be "repetition and persistence" of word/s over two or three or four times in any "conversation".