Cinema is not entertainment but investment RISK(51:49)(50:50 TO 50:50 by applying sense or name) to make profit for producer. Star-producer-becoming-movie-Mughal Dr.D.Ramanaidu success formula is STORY(which is complexity between "love or fear-mind" and "action or valour-mind"),sentiment(feeling good),songs,dialogues,fights and comedy. All these six elements form successful film.