COINCIDENCE IS MIND CONCURRENCY BETWEEN ROTTEN SOCIETY AND TRUTHFUL SOCIETY IF MIND IS APPLIED ON HEART. And reel life imitates real life. So as medicre-minded people believe in then immature society,cinema goal was to be "HIT". But as true-knowledge minded people believe in present mature society,cinema goal is to be "JUST SUCCESS". Because present mature society is Rama rajya which is "just world(society)".