How to ace the rugged look (Unshaven/shaven Pt 4)

http://www.youtube.com/v/qH4LZTQLN5o?autohide=1&version=3&autoplay=1&showinfo=1&attribution_tag=wdNjrym-xokkQnyOq5JZEw&autohide=1&feature=share I like rugged look.Do you?